Google AdWords is the first step for online advertisements and digital marketing for any business to succeed. Google is not only the best search engine that is controlling the world of internet but also very powerful platform for digital marketing. So, every business has to make it a priority to use Google AdWords for marketing.
Google uses pay per click form of advertisement, where you pay only when somebody clicks on your advertisement.
Did you know? Google AdWords also contribute to your SERP (Search Engine Result page) and search engine website ranking. Well, how is that possible?
When a new website is built and great content is uploaded into the website, the website ranking does not improve. It will start giving you results only when there is traffic coming into your website. There are two ways of gaining traffic to the website:
1. Organic Traffic
2. Paid Traffic
1. Organic Traffic: This is the best source of traffic you can ever gain. This traffic will give you great results for your website rank. But, this kind of traffic is very difficult to obtain and it takes lot of time to reach its potential. Once your site ranks on the first page of Google then you start getting free organic traffic, but to rank on first page you do need traffic.
2. Paid Traffic: Google AdWords is the best paid traffic any business can gain. The reason is, this traffic places your website on the first page by bidding correctly, gives you leads that you are exactly looking in a customer, increases the clicks of your website, increases your business brand value and improves your website ranking by indirectly contributing to the Google’s search engine algorithm. There are other forms of paid traffic like Bing Ads, Yahoo Ads, video ads, social media ads and even business directory ads.
So, to speed up the process of your Search Engine Optimization (SEO) it is important for business to recognize the importance of paid traffic as traffic is one of the important algorithm for search engine. The paid traffic will help the business generate high Return on Investment as well as improve your website ranking by contributing in organic traffic.
Even though Google gives a Nofollow link for Google AdWords, the traffic gained from the AdWords will help gain more organic traffic.
Launching your business online easy, sustaining is the hard part. If you are reading this right now, chances are your sales targets are not being met. Well you might be here because your brand has less visibility, people aren’t really buying or you have already launched a PPC campaign and burnt away a few $100. Whatever the reason bottom line is, you are here to boost your business and increase sales.
And at Think Tank Digital Optimizers, we help you optimize your AdWords account, help you with planning your keywords with the help of Google AdWords tools like “Keyword planner”, help you bid to the first page of Google or first position, help you target geographical location and even help you understand your behaviour of your potential customers. You see increasing visibility on a search engine is one of the hardest things to do, but also the most important. So why use run a PPC campaign? What has that got to do with search engine ranking?
The answer is: EVERYTHING!
A well designed Adwords campaign will:
1) Skyrocket Brand Visibility
2) Drive Heavy Traffic
3) Boost SEO Ranking.
4) Bring in Quality Leads
5) Increase Sales
At Think Tank Digital Optimizers, we follow a three step process to run an effective PPC campaign
We conduct a deep analysis of the current online presence of your brand. An in depth research on market analysis, relevant keywords and competitor research will be carried out from PPC experts. We have different tools to identify your competitors keywords they are bidding for AdWords, help you with identifying competitors budget and even different kinds of digital marketing techniques they are using in order to gain customers. Think Thank Digital Optimizers will give you an edge over your competitors and help you gain more customers within short span of time.
Targeting adwords based on competitor budget, keyword they are targeting and auditing the ads. That’s how we create a Digital Blue Print for you!
Keyword analysis tools to target keywords, bidding and search traffic for particular keywords.
Remarketing Ads: Remarketing on Google search partners, Facebook remarketing, programmatic remarketing.
Tracking of forms filled, call tracking, tracking the leads from Google Adwords.
Traffic to website helps increasing SEO ranking.
Video ads on YouTube.
We make sure that every dollar you invest in a campaign helps you get that back in return.