21 Apr Blog Nine
Case Study: 1 Problem: I was running radio marketing and at Google AdWords campaign, I was very much frustrated to know that people were clicking on my Ads and had visitors on my website, but I did not know who was visiting and leaving my website.
Problem Description: My business was coming to saturation and I needed to increase my customers. I had gotten a great website build and started Google AdWords and Radio Marketing campaign. I was spending around $10,000 per month on both the campaign. The first month I had many visitors on my website but no calls nor were filling my form. I was frustrated seeing my money going wasted for every click. I wanted to know who was clicking on my ads. I got very few calls from the first two months’ campaign.
Solution: I got advice from at Think Tank Digital Optimizers located in Melbourne. They said there was nothing wrong from the marketing plan nor the campaign. They have performed few changes in the campaign and added couple of tools in my campaign which maximized my return on my investment (ROI). I could know my website visitors and even track them after they leave my website visitors. How much did they charge me for getting advice and maximize my Return on Investment? For forming at digital online marketing strategy, they performed it for free. They spend their time and energy and came up with a great at internet marketing strategy which maximized my return on investment (ROI). They did not charge a single dollar from me for forming this plan. Secondly, they managed my campaigns, for which the charges very minimal.
What did they do? The first thing they did was inserted a live chat session on my website. They have researched a lot about different live chats and identified a very good live chat software which is easy to install and free to use for multiple agents. I have used this live chat and I was able to see in real time how many visitors are coming to my website, what page are they viewing and can know from which location the visitors are from, based on their IP address. I think it’s a very useful tool in using this live chat. Me and my team members were able to target my campaign with ease.
At tawk.to : tawk.to is a free messaging app that lets you monitor and chat with visitors on your website or from a free customizable page. I would rate it 4/5 stars.
Secondly, they have performed retargeting using programmatic marketing strategies. They identified few of the multiple programmatic companies in Australia branches in Melbourne and Sydney. The below are the product reviews and discounts.
1.At Google DoubleClick : Since it is a product of Google its trustworthy. It is similar to Google AdWords Account but its more focused and bit costly. It’s good for retargeting.
2. App Nexus : This is the top most company in Programmatic Marketing and good service. But, it’s very costly.
3. Rocket Fuel : This is also top company and a medium sized spending. It is definitively beyond reach of small business.
4. AdRolls : This was very much reasonable for the costing and good way of spending money on online marketing of retargeting ads.
Since my budget was restricted, I was happily able to use this. But again, my online digital marketing strategy was framed by at Think Tank Digital Optimizers and they had all the knowledge of my targeted audience and have placed my ads in the websites where my targeted audience would be visiting different websites. They believed in quality of ads buying and ads bidding rather than the quantity. They were agency partners for these companies.
Conclusion: Whenever there is some kind marketing going on it is important to know your right type of audience and how you can target your audience. I think the online marketing strategy is very important, because this is the place where the budget is decided and here is the place where we can save money.
Every marketing campaign is different from each other. Just because I have mentioned Live chat or Programmatic buying and used it does not mean it will be suitable for other companies.
Today I understood the value of hiring a Digital Marketing Agency like at Think Tank Digital Optimizers . In 10 years of my experience in my business I was very impressed by their innovative, money saving and quality digital marketing ways.
Top Online Marketing Strategies for small business or B2B marketing strategies and guide to Audience Engagement with tight budget
In this competitive digital world where the attention span of a website visitor has become like a 3 years old, 61% of website visitors leave the website within 30 seconds if they don’t like what they see or what they get.