22 May Google Lens reveals a SEO strategy
At “Google’s I/O developer conference”, Google CEO Sundar Pichai announced a new technology application called Google Lens. The idea with the product is to leverage Google’s computer vision and has used AI technology and big data in order to bring smarts directly to your phone’s camera. The smartphone camera won’t just see what you see, but will also understand what you see to help you take action. It will soon release this app.
Using Google Lens, you will be able to point your smartphone camera at any real world object and get instant information about the object. Some demos have been provided below:
Google lens image of a flower
Google Lens showed off how you could point your camera at a flower and Lens tells you what it is — like, it could identify the flower and description of it you’re preparing to shoot.
Google Lens could do a task like — connecting to a home’s Wi-Fi network by snapping a photo of the sticker on the router.Google Lens could identify that it’s looking at a network’s name and password, then offer you the option to tap a button and connect automatically. This is a very innovative technology.
When a business’s storefront photo is taken then Google Lens could pull up the name, rating, reviews and other business information in a post card.
So what is actually happening in all the three images?
Photographs of every flower is taken and description of the flowers are entered. All the App has to do is, compare the image in the phone camera with the data present in the Google database. Similarly, Google is collecting information/data of all the businesses and categorize the business according to local area. So once the photograph of a particular store front is taken it will compare its database and will display the complete information about the business.
Similarly, it is updating all the user search results, like branches of a business and shops around you which includes reviews and opening hours. This information is provided by tracking your mobile device or IP address of your location.
From this information Google is giving more importance to local search results. This is a very good news to Brick and mortar businesses, as they will be given more priority in search results.
A search engine strategy which will play a vital role in website ranking factor is local SEO. Google is updating its search engine algorithm to provide more accurate information of any business according to location.
What can be derived from all this information?
Google image optimization, Google map optimization, Rich text cards and Google reviews will play an important role in SEO strategy.
Local SEO and Google Places is important. Along with this the images of the store front and photographs of the business is very important.
Google maps and images
It is important to provide and update accurate Google maps in your website and also submit it in Google web master tools. Along with this having business images on your website and adding the right title, URL and description is important.
Rich Text Cards
This is a very important place for websites to concentrate especially with ecommerce stores. They can update their Logo, business information, product list and pricing, recipe and many more.
All the digital marketing agencies and SEO consultants should consider the below strategies as a priority:
- Google image optimization
- Google map optimization
- Rich cards addition in web master tools/Google search console.
- Local SEO strategy
Image quality, unique image of business store fronts, images of business is of vital importance. Since these will be considered in Google Lens. It is important to provide title of the image, tags, description, location of the image and URL of the image when performing image optimization. I am hoping that Google will add lens option in Google web master tools or even submit option is Google lens app. This submit button will help Google and also help the businesses to submit their business around the globe.
Importance to location based search results will be shown in the search results. Search results are to provide the user with accurate information and user experience.
When coming to Global businesses, they would need to consider the local SEO strategy for their business.
The photo quality and the uniqueness of the image will give good search result.
To Summarize the article:
Google lens will become a great search engine. It provides information about every business and every object.
All the digital agencies/SEO agencies and SEO consultant should prioritize image optimization, map optimization and local SEO strategy.
Every thing about SEO.
SEO is abbreviation for Search Engine Optimization. After the latest update of Google’s RANKBRAIN, SEO is also called as Search Experience Optimisation (SXO).
Search Engine optimization (SEO) is a digital method of optimising a single web page or website pages to increase/grow the visibility or ranking (in an organic way) search engine results page also called as SERP. By increasing the visibility of the website it indirectly contributes to organic traffic. This organic traffic is very much appreciated by all the search engines.
It is also the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of search results. It is combination of good quality content, plus marketing the content with SEO and social media marketing.
Think Tank Digital Optimizers different parts of SEO/SXO and its process:
1. Local SEO/Local Listing:
As a small mortar and brick companies’, small business and local businesses are given more advantage over national and international brands with heavy website traffic by different search engines like Google, Bing and Yahoo.
Take advantage of this opportunity given by different search engines and improve your website ranking and rank on first page of Google.
If your business is running in a particular location then reach your local audience and become the local leading business leader. Boost your website ranking and improve your website search presence with local organic traffic. Improve your SERP ranking. Allow us optimize improve your business ranking for Business, Yahoo Business, Bing Business.
Get your business on location based listing to target the particular area.
This is an important part of the search engine optimization/search experience optimization. Why is it important?
According to latest Google’s update of RankBrain “User Experience/UX ” and “content” is very important for your website.
According to latest survey “72% of Consumers Want Mobile-Friendly Sites: Google Research”. This taken to consideration if your website is outdated, or losing its user experience and not mobile friendly they are bound to lose the website ranking in different search engines.
In order to fulfill this we would be using different software like SEO Website auditor, SEM rush etc to audit your website identify the errors and warnings on your website. We use heat maps like Crazy eggs to identify your user experience and their behavior on your website. This would allow us to identify if your website is ready for “Search Experience Optimization/SXO” any drawbacks in the user experience can be fixed which will boost your website ranking easily rather than struggling to boost rank of the website.
Our software’s helps us identify web pages with broken links, meta title and description which is incomplete, 404 error pages and even internal links.
Meta Title and Meta Description: This is the first thing Google reads about your website and categorizes your website and ranks your website. This holds very high importance in Google’s algorithm. Meta Title and description should explain about the web page and what this web page talks about. It is always a Black Hat technique if you’re Meta Title and Meta description is misleading information just to get ranking for particular keywords.
Content is key and very important: Leaked Google’s algorithm proved
- The text on the page or content on the page is the first and the heart of Google’s algorithm.
- It is important that the content in the page is not overfilled with too much keyword. It is considered as spamming, so always beware of such companies.
- The content has to be unique and not be duplicated.
- Internal linking to the relevant page is important as this acts as navigation to web crawlers and helps in backlinks.
- The web content should be able to fulfill a users query such kind of content is always good for ranking high.
- Creativity of content is appreciated by any search engine .
- Creating blogs or new articles is important because the website should be regularly updated and make sure the web crawlers index the content. This definitely helps in improving the search ranking.
- Just writing these articles is not sufficient if these articles are not being marketed. It is important to market the content because it improves organic traffic, adds backlinks, and allows other sites to share the content which increases the backlinks to your site. Hence improving the website ranking.
- Only businesses who appreciate the importance of digital marketing, can succeed in the current digital disruption over traditional marketing. Only these businesses will definitely appreciate the process flow we follow.
- We do not sell the service but solve the problem of businesses.
- Your content is again the footstep for your web page bounce rate, time a user spends on the website which indirectly rates your website ranking.
Offsite Optimization: The brutal guide of Think Tank Digital Optimizers. Only business owners who has the courage to accept change management should read this text as this is the truth of SEO.
Offsite Optimization covers the major chunk of the Search Engine Optimization/Search Experience Optimization. According to survey “Offsite-Optimization covers 75% of the SEO process” So beware of such companies or SEO freelancers/contractors who do not follow these rules and do not optimize your website.
Offsite-Optimization is more to do everything outside your website in order to affect your website ranking. This can make or break your website ranking. SO ALWAYS BE CAREFUL in performing this process.
Below is the step-by step guide we follow in order to improve the search presence of your site. Its called the Road to better Ranking
- Offsite Optimization is more similar to traditional marketing ways. Did you know that?
- Building network and word of mouth with other people or influencers is same method as Link Building method on internet of things.
Link Building is heart of SEO. How do we build links?
i. We build connections with real people and companies who are responsible for the website. This will allow us to expand our network on high authority websites.
ii. Successful rule of any business is help each other and favor each other business. Similarly with our link building strategy we build links with websites with only category related to business this tells any search engine that the site is related to particular category and is a high authority domain in this particular field. Search engines appreciate the category based backlinks.
iii. We use articles/blogs as a part of strategy to outreach the related audience; this helps other high authority domains in link sharing.
iv. This technique is very cruel but effective method. It gives you the edge over your competitors. We call this competitor analysis. We use software’s like SEO SPY GLASS, SEM rush, AHREF, Open Site Explorer, Majestic SEO etc to identify competitors backlinks and target the backlinks which are useful to us and eliminate the backlinks which do not have high domain authority. Our software’s also allows us to reach out for potential new sites. So we build backlinks more than your competitor and build only high quality links. This brings organic traffic to your website.
v. This is important for any business owners: Avoid the agencies/freelancers/contractors who are using automated system generated software’s to build backlinks. Google has become intelligent to identify the difference between manual link building and automated link building. There are chances of Google penalizing your website if the backlinks are posing some kind of spam behavior.
vi. We only follow White Hat Link Building method, which involves submitting to sites manually.
vii. Different kinds of links: DoFollow, NoFollow Links. Any search engine prioritizes DoFollow links then NoFollow links.
Content Writing and Content Marketing:
We have qualified and highly experienced content writers who understand the importance of creative and high quality content. Our agency has the potential reach on high profiled sites like Huffington Posts, Forbes, news sites, AU domain sites, forums, AFR, Business Insiders etc. to market your articles. Marketing each article is important on every platform including social media because it brings the huge traffic to the website and more chances of people sharing your articles and getting published on High PR sites.
Organic traffic plays important role in website ranking. The higher the organic traffic the better the website ranking, the only way it is possible is via following all the above process.