03 May Link Building Algorithm: The heart of search engines
Heart of different search engines/Page Ranking Algorithm:
Description: Link Analysis algorithm runs in the veins of Google, Bing, Yahoo, YouTube, LinkedIn, Twitter, and other social media sites.
For all the business owners, I will give you the heart of Google, Bing, Yahoo, YouTube, Facebook, LinkedIn, Twitter and all other social media sites. This algorithm pumps its blood to all the sites like their website crawlers.
From different search engines to different social media, everyone is trying to identify the structure in which web 2.0 works. Link Analysis algorithm runs through the veins of web 2.0. Google, Yahoo and Bing uses this algorithm for Page Ranking, social media sites for news feed, friend’s suggestion, job suggestions and YouTube for videos.
I would explain the Page ranking method and how it uses Link Analysis algorithm with an example:
Page Ranking using Link Analysis Algorithm:
In the above diagram, we can see that there are two websites fighting for the top position of the Search Engines.
Website B is having a backlink from website A. It means that website A has given website B a reference. Similarly, website C is having backlinks from website D, website E and website F.
Here as you can see that website B is high authority site. It has many backlinks from many websites like D, E, F, 1, 2, 3.
As website A is providing backlink to website B the search engine identifies that even website B is of high authority site. Even though website C has more number of backlinks than website B, it is ranked less than website B.
Reason is Website B is having a backlink from a website A that is an important page hence its high value.
But it also depends on the relevancy of the backlink. Suppose if your website is selling cars it is related to automobile industry. It would be more appropriate if your website is having a backlink from a high authority automobile related website.
The search engine results page (SERP) rank is the actual result returned by a search engine in response to a keyword query.
So, what is SERP?
The SERP consists of a list of links to web pages with associated text snippets. The SERP rank of a web page refers to the placement of the corresponding link on the SERP, where higher placement means higher SERP rank.
Search Engine Optimization (SEO) influences SERP rank for a website or set of webpages based on the search query. Here comes the concept of Search Engine Optimization (SEO). Positioning of a webpage on a SERP for a keyword depends on the relevancy of the webpage to that keyword and again comes the concept of link building analysis, where that webpage has high authority backlink.
The important thing to remember for the heart of any search engines is high authority backlinks relevant to the industry.
So how does it work for Local business:
I will explain this with an example:
Suppose the competition is between a local skin care clinic and an international skin care clinic.
According to, link building algorithm, the higher authority site should be able to get the first page rank. In reality, the local skin care clinic dominates the ranking on search engine.
Example Google Places:
In Google SERP rank always the Google places always ranks first, later the high authority pages. Google places is all about location.
Many web masters perform Black Hat SEO techniques like link buying or link selling, spoofing etc. All the search engines can clearly detect this technique and can penalises the websites for getting involved in these techniques.
Please be aware of the web masters and agencies who involve buying links or selling links as a part of marketing strategy to get visitors to the website.
Every search engine use the nofollow HTML attribute value on sponsored links.
The quality of backlinks always dominates the quantity of backlinks. It can be obvious that both quality and quantity work well together. Many business owners are in so much hurry to get their page ranking on the first page of search engines that they put pressure on web masters or agencies. In this Link building algorithm, the only thing that dominates is contacts. So, businesses owners should always build good reputation in their industry.