21 Apr Is SEO sufficient to gain visitors to website
Is organic SEO (Search Engine Optimization) sufficient for gaining visitors to your website?
Organic SEO (Search Engine Optimization) is just the starting step for the marketing plan, but it is a key step to generate visitors to your website. But just because we have developed targeted keywords or content or restricted to particular location does not bring potential customers to your website nor it brings your website to the first page of Search Engines. To get on first page of Search Engine, your potential customers should visit your website and the bounce rate should be reduced. In order to do this, comes other marketing strategies like social media marketing, email marketing etc. These all steps should be done in order for your conversion rate to increase and then the final step of appearing on top of the search engine is possible. As social media sharing, email sharing brings exposure to the potential customer about your services, there is much better chance of your potential customers visiting your website and increasing your conversion rate for your website. Call us on +61 (03) 8752 1253 or visit us at http://www.thinktankdigital.com.au
My personal experience with a client who wanted SEO to be performed for their website and their reaction on my market research and testing performed to identify the problem and provide the correct solution
I had a recent encounter with a client whose main business is service oriented. The business had a very little digital presence. They gave me a project to perform SEO for their website for a span of 1 year. I took couple of day’s time, performed my research and tested the business performance and identified the client’s problem for their business.
Customers expect that they receive calls as soon as SEO is performed and their website gets to the first page of different search engines. Well it does not happen that way all the time.
In this case the customer’s business main problem was lack of awareness among their target customers. Only 5% of the population of Australia were aware of their service. I have explained them that just by performing SEO would not bring customers to their door step. They needed Social Media marketing, Email marketing and even YouTube marketing to make people aware of their service. The client was actually very happy with the plan I have given.
We at Think Tank Digital Optimizers do not accept the project without identifying the problem the business is facing. We research the business market and the performance of the customer’s business in their market, then perform testing and finally propose a solution to the client which would definitely work for their business. At the end as an IT consultant I am obligated to solve a business problem rather than sell something which is unnecessary for the customer.
We perform complete agile methodology to complete a project and perform risk analysis so that we make sure the project gets completed in time within the budget, cost saving for the customer and finally Return on Investment.
Think Tank Digital Optimizers are highly customer oriented, helping local businesses grow and maintain customer loyalty. If you have any ideas or need analysis for identification for the root of the business problem, Call us on +61 (03) 8752 1253 or visit us at http://www.thinktankdigital.com.au