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Digital Marketing Strategy Melbourne

It’s a process of identifying, articulating and executing on digital opportunities that will increase your organization’s competitive advantage

Web Design Melbourne

Here are we to make your Dream come true!! Think Tank Digital's a company known for its aesthetic, effective website designing and building websites.

Online Ecommerce website Melbourne

Marketing strategy for ecommerce online stores/ Generate MAGENTO and WOOCOMMERCE based websites. Virtual Trial room for online store.

Automation Marketing Melbourne

It is a revolutionary way of marketing. Those days are gone when we use traditional marketing. Use this funnel of market segment where you can

Online Marketing & SEO Melbourne

Word of mouth/social media marketing (facebook, twitter, Instagram, Linkedin etc) campaigns/Email marketing and nourishing leads/YouTube ads or

Softwares/Products

We at Thinktank are all set with a wide variety of skills to develop your visionary Software and APPs with certified software engineers.

Google AdWords

Launching your business online easy, sustaining is the hard part. If you are reading this right now, chances are your sales targets are not being met.

Search Engine Optimization

Google ads, pay per click, remarketing ads etc. Online marketing: Social media Facebook, LinkedIn, Twitter etc and Email Marketing.

What is SEO/”Search engine Optimization”?

It is the process of affecting the visibility of the ranking of the websites or web pages in different search engines like Google, Yahoo, Bing and different social media platforms along with video platforms to gain “organic”, “unpaid”,” free”, “natural” or even “editorial” search results.

Journey of Google’s algorithm from SEO TO SXO: The cruel truth about “Search Experience Optimization” AND how it has changed the Google’s website ranking factors.

SEO stands for “Search Engine Optimization” but according to latest Google’s update “RankBrain” SEO stands for “Search Experience Optimization”.

So what is the difference between “Search Engine Optimization” and “Search Experience Optimization”?

Answer: There is only one difference but this difference has changed the complete SEO way of working and ranking its websites. Google’s search engine has become more intelligent about user experience UX, it starts on Google and ends on Google. Google keeps tracking the users behaviour, the users search history and the relevancy of their own results. So the fight is about search results VS user question. Google is trying to give the maximum relevancy of the result, along with the website compatibility, speed of website, time a user spends on the website and accessibility of the content to the user along with the quality of the content.

So key points to remember to get a better website ranking:

Content is the key. Your content should solve users search problems rather than writing content around keywords. Those days are gone, it should give value to the user search.

Website mobile compatibility, user friendliness along with the time spent by user on your website and the speed of your website. So bounce rate of your website counts for your website ranking.

White hat Link building strategy: According to Google’s RankBrain algorithm link building takes the back seat and if some SEO agency or SEO Company is just building or buying links it is considered as Black hat technique, the new White hat Link Building means that the content should be so high quality that other high authority sites share the content and those sites link back to your website. This is true Link Building. But for marketing purpose the of the website or the content the SEO Agency can advertise the content on different high authority website.

Let us explain you Think Tank Digital Optimizers different parts of SEO/SXO and its process:

1. Local SEO/Local Listing:

As a small mortar and brick companies’, small business and local businesses are given more advantage over national and international brands with heavy website traffic by different search engines like Google, Bing and Yahoo.

Take advantage of this opportunity given by different search engines and improve your website ranking and rank on first page of Google.

If your business is running in a particular location then reach your local audience and become the local leading business leader. Boost your website ranking and improve your website search presence with local organic traffic. Improve your SERP ranking. Allow us optimize improve your business ranking for Business, Yahoo Business, Bing Business.

Get your business on location based listing to target the particular area.

Onsite Optimization:

This is an important part of the search engine optimization/search experience optimization. Why is it important?
According to latest Google’s update of RankBrain “User Experience/UX ” and “content” is very important for your website.
According to latest survey “72% of Consumers Want Mobile-Friendly Sites: Google Research”. This taken to consideration if your website is outdated, or losing its user experience and not mobile friendly they are bound to lose the website ranking in different search engines.

Website Auditing/auditor:

In order to fulfill this we would be using different software like SEO Website auditor, SEM rush etc to audit your website identify the errors and warnings on your website. We use heat maps like Crazy eggs to identify your user experience and their behavior on your website. This would allow us to identify if your website is ready for “Search Experience Optimization/SXO” any drawbacks in the user experience can be fixed which will boost your website ranking easily rather than struggling to boost rank of the website.

Our software’s helps us identify web pages with broken links, meta title and description which is incomplete, 404 error pages and even internal links.

Meta Title and Meta Description: This is the first thing Google reads about your website and categorizes your website and ranks your website. This holds very high importance in Google’s algorithm. Meta Title and description should explain about the web page and what this web page talks about. It is always a Black Hat technique if you’re Meta Title and Meta description is misleading information just to get ranking for particular keywords.

Content is key and very important: Leaked Google’s algorithm proved

  • The text on the page or content on the page is the first and the heart of Google’s algorithm.
  • It is important that the content in the page is not overfilled with too much keyword. It is considered as spamming, so always beware of such companies.
  • The content has to be unique and not be duplicated.
  • Internal linking to the relevant page is important as this acts as navigation to web crawlers and helps in backlinks.
  • The web content should be able to fulfill a users query such kind of content is always good for ranking high.
  • Creativity of content is appreciated by any search engine .
  • Creating blogs or new articles is important because the website should be regularly updated and make sure the web crawlers index the content. This definitely helps in improving the search ranking.
  • Just writing these articles is not sufficient if these articles are not being marketed. It is important to market the content because it improves organic traffic, adds backlinks, and allows other sites to share the content which increases the backlinks to your site. Hence improving the website ranking.
  • Only businesses who appreciate the importance of digital marketing, can succeed in the current digital disruption over traditional marketing. Only these businesses will definitely appreciate the process flow we follow.
  • We do not sell the service but solve the problem of businesses.
  • Your content is again the footstep for your web page bounce rate, time a user spends on the website which indirectly rates your website ranking.

Offsite Optimization: The brutal guide of Think Tank Digital Optimizers. Only business owners who has the courage to accept change management should read this text as this is the truth of SEO.

Offsite Optimization covers the major chunk of the Search Engine Optimization/Search Experience Optimization. According to survey “Offsite-Optimization covers 75% of the SEO process” So beware of such companies or SEO freelancers/contractors who do not follow these rules and do not optimize your website.

Offsite-Optimization is more to do everything outside your website in order to affect your website ranking. This can make or break your website ranking. SO ALWAYS BE CAREFUL in performing this process.

Below is the step-by step guide we follow in order to improve the search presence of your site. Its called the Road to better Ranking

  • Offsite Optimization is more similar to traditional marketing ways. Did you know that?
  • Building network and word of mouth with other people or influencers is same method as Link Building method on internet of things.

Link Building is heart of SEO. How do we build links?

i. We build connections with real people and companies who are responsible for the website. This will allow us to expand our network on high authority websites.

ii. Successful rule of any business is help each other and favor each other business. Similarly with our link building strategy we build links with websites with only category related to business this tells any search engine that the site is related to particular category and is a high authority domain in this particular field. Search engines appreciate the category based backlinks.

iii. We use articles/blogs as a part of strategy to outreach the related audience; this helps other high authority domains in link sharing.

iv. This technique is very cruel but effective method. It gives you the edge over your competitors. We call this competitor analysis. We use software’s like SEO SPY GLASS, SEM rush, AHREF, Open Site Explorer, Majestic SEO etc to identify competitors backlinks and target the backlinks which are useful to us and eliminate the backlinks which do not have high domain authority. Our software’s also allows us to reach out for potential new sites. So we build backlinks more than your competitor and build only high quality links. This brings organic traffic to your website.

v. This is important for any business owners: Avoid the agencies/freelancers/contractors who are using automated system generated software’s to build backlinks. Google has become intelligent to identify the difference between manual link building and automated link building. There are chances of Google penalizing your website if the backlinks are posing some kind of spam behavior.

vi. We only follow White Hat Link Building method, which involves submitting to sites manually.

vii. Different kinds of links: DoFollow, NoFollow Links. Any search engine prioritizes DoFollow links then NoFollow links.

Content Writing and Content Marketing:

We have qualified and highly experienced content writers who understand the importance of creative and high quality content. Our agency has the potential reach on high profiled sites like Huffington Posts, Forbes, news sites, AU domain sites, forums, AFR, Business Insiders etc. to market your articles. Marketing each article is important on every platform including social media because it brings the huge traffic to the website and more chances of people sharing your articles and getting published on High PR sites.

Organic traffic:

Organic traffic plays important role in website ranking. The higher the organic traffic the better the website ranking, the only way it is possible is via following all the above process.