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Digital Marketing Strategy Melbourne

It’s a process of identifying, articulating and executing on digital opportunities that will increase your organization’s competitive advantage

Web Design Melbourne

Here are we to make your Dream come true!! Think Tank Digital's a company known for its aesthetic, effective website designing and building websites.

Online Ecommerce website Melbourne

Marketing strategy for ecommerce online stores/ Generate MAGENTO and WOOCOMMERCE based websites. Virtual Trial room for online store.

Automation Marketing Melbourne

It is a revolutionary way of marketing. Those days are gone when we use traditional marketing. Use this funnel of market segment where you can

Online Marketing & SEO Melbourne

Word of mouth/social media marketing (facebook, twitter, Instagram, Linkedin etc) campaigns/Email marketing and nourishing leads/YouTube ads or

Softwares/Products

We at Thinktank are all set with a wide variety of skills to develop your visionary Software and APPs with certified software engineers.

Google AdWords

Launching your business online easy, sustaining is the hard part. If you are reading this right now, chances are your sales targets are not being met.

A web design agency Melbourne and website designer Melbourne

Digital strategy, custom WordPress website design Melbourne & website development Melbourne reflecting your brand.
We will help you to get there!!

Choosing WordPress as CMS for website

  1. WordPress is the largest CMS (Content management software). Almost 65% of the world use WordPress as their CMS for their website.
  2. WordPress is an open source software – free to use, edit and redistribute. That’s why you can easily find its original source codes publicly available.
  3. According to Google, WordPress websites are 99% SEO friendly.
  4. Easy to add security layer to protect the website from being hacked.
  5. WordPress web design is a light weight CMS which helps the website run faster.
  6. It has great integration with different live chats and third party software.
  7. We also use JOOMLA as CMS based on the user requirement.
  8. We only build custom based web design, we do not promote nor use any templates for web design because we believe in brand development.

Great User Experience Website Design:

We explore potential strategies for multiple device experiences through wireframes, digital prototypes and using Adobe Products to create an awesome web design. User experience is the key aspect for performing SEO. Google appreciates great user experience.

We come up with couple of designs to meet your standards and requirements. We will edit the designs till you are happy with your web design and then the final draft finalized would be developed.

Creative Content and Copyright Content:

It is important to have the right content in the right place. Your content is the primary thing that will dictate your brand value. You can provide us your content but again we need to sit with the SEO Managers and Content writers to have your content SEO friendly, so that Google will love the content.

Our SEO team and Content writers work together, to dictate the search engines. Your website design could look great but without great content your website ranking will not improve.

We provide detailed content strategy and copywriting service to drive leads and conversion through your website.

Hosting and Domain registration:

We offer great hosting packages with top-level service from our team. Or, If you have your own choice of provider e are happy to deploy your website wherever you like, no worries.

If you want to change your hosting provider, we are happy to transfer your data to new provider for free of charge.

Site Map creation and Google analytics code integration:

It is always important to integrate site map and Google anaylytics code into your website. By doing this we are helping Google and other search engines to read our website properly.

By providing site map you are giving Google your website pages and its content to read easily, thereby it will be easy for the search engines to understand your website content and structure.

We will create Google Analytics account and also Google Search Console account in order for your website to be tracked properly. Most of the developers do not give importance to Google web master tools but this is the only platform for your website to communicate with Google and these tools will also help you improve your website.

Google Map integration and Social media integration:

Google will optimize your website ranking based on the location the business is located. So it is always important to provide your business address and a Google map integrated along with your business address.

Your map will also be integrated in Google Business account, this will be shown on the search engines.

Social media icons need to be integrated where users are more likely to click on the icons. if you place the icons on the header or in the footer then there is 1% chance any user would click it. It has to be reachable to your website visitors easily.

Our Web Design Process:

1. Client discussion and Requirement Gathering:

Here is the phase where we sit with the client and understand their purpose and requirement of website design and development. We understand our client’s market their services and gather these information to get an overview of their industry . We also gather information about their competitors and any website design they have in mind for their business after all it is their business and their wish list is what we will full fill.

2. Research and Wireframe Design:

Once the client discussion is finished we will make a research on the market and perform competitor analysis and identify the competitors and why they are performing good. From the client’s requirement gathered we will draw a sketch of how their website should look later convert the sketch into wireframes, these wireframes are filled with colors.

3. Web design Phase:

In this phase the wireframes designed will be filled with colors using Adobe Products. We will come up with creative design starting with Logo design and improvements to the Logo, then the menu bar, call to action button on the banner and finally to the complete home page design in details to each and every color, pixel and right positioning of each and every element. This level is the soul of the project. We initiate the graphic designing for the website based on the understanding of the website architecture and the content provided. At this stage, our graphic designer and web designer collaborate with your project manager utilizing the design softwares and web coding methods to bring up an amazing home page for your website and attractive secondary pages. We will come up with 2 to 3 designs of home page and internal page look. It will usually take 1 – 2 weeks depending on the complexity. The designing is felt to be completed only after we reach an approval for the same.

4. Website Development Melbourne Phase:

Here is the phase where the actual coding of the website is performed. We will convert the design into HTML, CSS, JQUERY, JAVASCRIPT AND PHP code. This code can be mounted on any CMS like WordPress, Joomla or even custom built on .Net or PHP platforms. Here is the place where we use provide different effects for the website. We integrate the components for development execution of the website. Up to 15 pages of your content is also incorporated at this stage with creation of each web page, placement of images, optimization, etc. This process consumes about 15-17 working days after signing the design approval.

 

5. Content Population Phase or Content Management Phase:

We will sit with our SEO Managers, content writers and create new and unique content or even modify your content provided to us. This content is modified according to Search Engine Optimization techniques we follow. This content will help you get good page ranking and even top you on the first page of Google or any search engines. This content will be added to the website and the site will be competed.

6. Website Testing Phase:

Here we will perform vigorous testing to identify any kind of errors. In case clients require security then our performance testers will perform Penetration Testing. This testing will help us identify the critical points where the site can be subjected to hacking. These points will be addressed by the testers and security layers will be added accordingly. Once the testing is done and errors addressed we will be ready to take the site live.

7. Website Hosting, Website domain Registration,site Map Creating, Google Analytics code integration and Google Search Console integration:

Once the site is completed we will mount the site using FTP or secure method onto the web hosting and link up your domain with the hosting. Then we will create site map and add Google analytics code and link the Google Analytics to Google webmaster tools and search console.

Are you ready for your dream website design Melbourne?

Here are we to make your Dream come true!! Think Tank Digital Optimizers a company known for its aesthetic, effective website design Melbourne and websites development Melbourne and E – Commerce website solutions and Graphic design solutions. Explore our range of services to make your business more creative and profitable on the competitive lines. Experience the perfection of skilled professionals on each skill competence to make your business dreams true. Present your ideas to us and we will make them alive. We are able to exceed your expectations with our quality performance. We are well known for our Web Design services with proven track record in customer satisfaction and remarkable business results.

Stake Holder Management:

Before starting your website design Melbourne process, we first engage with the key stake holders in your business to truly understand your business objectives and goals. We keep our web design Melbourne process simple and engage those people involved and informed throughout design, build and the life of your project.

We @ Think Tank Digital Optimzers care for Your Values

We decide upon the look and feel of your brand, what the business stands for! With mutual understanding and timely discussions we make it clear on what the brand values of the business are, then we move toward design of the website.

Responsive and Visual Web Design Melbourne:

Websites we design for businesses has a main feature of our design is their responsiveness to all devices, like desktops, laptops to tablets and mobiles., use the latest mobile friendly technology.

According to latest Google’s update of RankBrain, Google is looking for user experience. 80% customers are generated through mobile device. Websites we design for businesses, use the latest mobile friendly technology. Studies revealed that a website visitor spends an average of 8(eight) seconds or less on 89% of the websites they visited. People have less time to spend for a website and they need to be able to find and interact with your business easily, wherever they are. This means you only have very little precious moments to convey who you are, what you do, and make your visitors understand why you’re the best choice. Make sure you nail your pitch and get the message right in front of your homepage.

Visitors will be more inclined to remain on your website if it’s aesthetically appealing, soothing to their eyes and visually interesting. They will also be more likely to return and to share your website with others. A visually compelling and creative website design immediately establishes the quality of your business brand and your products.

It is always important to appeal to the humans emotional side of the brain by creating a website which gives them a personal touch and comfort and creating an impact on a visitor’s emotional response to your business. If your website design has a below average visual appearance visitors will consciously and subconsciously perceive your company to be below average. The same principle applies to the use of template based websites. There are many web agencies or designers who are willing to create a website for very less money, but the result is they create a  template based website which makes your website visitors feel uncomfortable and cheap about your brand. If you want to set yourself apart from the competition, you should really invest on a custom website design created by Think Tank Digital Optimizers, they are experienced reflecting your individual brand and also visually communicate your point of difference.

PERFECT ELEVATOR PITCH MELBOURNE:

It is important for you to sit down with us and spend couple of hours to bring our the right web marketing message. This time you spend with us will bring out the best for your business, we will then start working with your Logo design with a sentence or two for your tagline and getting the services you provide right. This small time helps us present your brand with credibility and impact succinctly outlining your specialty and target niche. This helps us  promote your business  with ease.

Content Writing for your Website. We are Melbourne based Content writers.

Content is the key for any website performance to grow. We present relevant, engaging, and shareable content. Good content help our client in a multitude of ways – driving traffic to its site, improving its search ranking, improving performance with quality content for the site with essential Information.

Quality content is vital to your website marketing and without it, you can’t tell your story, attract your target audience or explain the problems you solve and how you solve them. Everything from your website copy to your email newsletter should be useful, informative and engaging. Make it easy to read, providing great user experience solves this problem by delivering in portions and frequencies that match the interest of your customers.

Your content is an important tool that leads your website visitors towards the purchase and it should work along with your website design and brand to provide a seamless and compelling experience. Your visitors are preparing themselves to spend money on your product, only high-quality content demonstrates authority, integrity and trust you develop with your website content, visitors are more likely to purchase from the businesses that invest their time and effort into sharing their message in an intelligent, appealing and trustful way.

CLEAR CALL TO ACTIONS ON YOUR WEBSITE:

We had many customers and business owners with the problem of click through conversion (CTR). They had visitors coming to their website but no action being performed nor any conversion happening. The result is higher bounce rate and higher exit rate.The answer is they lack Call to Action Buttons or phone number visibility. A call to action button is a small inclusion but makes huge difference/impact. We use science and technology tools like heatmaps to identify the right place. Every website is unique and their visitors have different behavior, based on the behavior of the visitor the Call to Action buttons are placed.

Visitors to your website need specific information before committing to a purchase or enquiry, smart call to actions preempt the visitors next step and gently lead them through your website in the way you want them to experience your website while delivering the information they are seeking.

Most of the web designers  in Melbourne would recommend that you make sure your phone number is in the top right of every page of your site. That is true, but is that sufficient?

We make sure our web designers in Melbourne places your contact info not just on the footer of every page along with quick links to your most valuable content but also in the middle of the website home page along with contact form attached or even contact us button pinned to the right side of the website. This is even more important for mobile websites where prospects are often just looking for a quick phone number, hours or address.

CONTENT MANAGEMENT SYSTEM (CMS).

Great design with lot of animation and javascript features are great but we have been building websites and apps for years. Your website needs to be lean and mean. The more the weight the website is having the slower the site grows. It is more similar to a human being. It should load quickly, look great from any device and leave a remarkable user experience. We place ourselves in your shoes and understand your requirement and while building the website we become your customers to understand your customers experience – After all, they’re the ones who really matter to your business. If your website is frustrating to use, it will impact your bottom line. By looking at what functionality you need, how much you want to spend, and how you want to use the website, we establish which back-end or content management system is most suitable for you.

The backend of your website will be light weight

Usually a good developer knows how to make your site light weight inspite of heavy coding, so that the website is very fast. We take care of your site on Heavy Traffic Sales days to care your reputation and name. A solid backend infrastructure will never make your site down.

 

End User Friendly and Device Compatibility

Think Tank Digital optimizers design’s for a consumer to make up their mind about a product.Websites designed are device compatible. We are sure to keep the end user in mind at all times. We make exciting, dazzling websites with simplicity that probably go further towards actually meeting the business needs. We think about what will encourage the user to navigate around the site, and ultimately make the purchase with Secured easy payment modes.

 

 

Web Design for Purpose

We Design websites in Melbourne for a purpose and it is in every part of our web design process. Our purpose, directs our user experience (UX) design, use our technical skills, and implement creative solution. We never stop looking for opportunities, we keep using innovative techniques and improve our skills to boost your web presence. It’s why our development team constantly keep updating their skills, listens to our clients needs, learns their requirement, thinks from our client’s point of view, sketches wireframes, clicks, calculates, codes and perform vigorous testing on your website in Melbourne, all in order to produce greater results. It addresses a tone that is aligned with your objectives and is appreciated by the user.

A website for User Centered Approach

The first step towards effective web design is obtaining and understanding a detailed architecture of your business and marketing plan. If we know the direction in which your business is headed and what you are aiming to achieve, your website can reflect your brand and be a difference maker in your business development. We are focussed on user experience and user satisfaction. Understanding where, how, and why users will interact with your content using different tools like heatmap, Google Analytics, Google webmaster tools, and message we want to deliver to your user, is crucial. It’s what create a difference when compared to other web design companies in Melbourne at what we do.

Analytics and Site Map Creation

Site map is very important for any website. It helps the end users navigate the site. We furnish your site with Analytics tools which help businesses assess how well the site is working. Once a business has launched its website ongoing analysis is taken up as it allows you to see what is working to achieve the business goals.Are the calls to action providing the data needed? Is the SEO driving the right users to the site? If not, our analytics will give you the tools to change this and improve the performance of the website.

Engaging ‘About Us’ Website Page:

There is a reason why “About Us” page is written. Many websites write so much descriptive content about their company that many visitors are not interested in reading the page, and there is 70% chance the visitors leave the website totally. The two biggest mistakes made with About Us pages is that they are often boring, and they’re not about the customer.

Your company exists to serve your customers. So by logical extension, your About Us page should also be about your customers. Your website visitors are converted into your customers only when your company value, belief, how they are being benefited, value they are gaining and your customers would want to know who they are working with?

  • Client Discussion and understand the industry

  • Competitor Analysis and Research

  • Wireframes and web design using Adobe Products.

  • Demo 2 to 3 website design home page submission

  • Website Development using HTML, CSS, JQUERY, JAVASCRIPT, PHP AND .NET

  • CMS integration Like WordPress, Joomla etc.

  • Content Integration and content creation. Creative and unique content which is SEO friendly.

  • Website testing and Penetration testing to identify crucial points to avoid website being hacked.

  • Website hosting and domain registration.

  • Adding site map, integrating Google Anaytics code and webmaster tools to the website.

  • Meta Title and Description being added along with each and every page creation for SEO ranking purpose.

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