21 Apr Blog Eight
Move on with programmatic advertising: Get to know your audience and place your ads at the right time and on right device.
This is the future of advertising. Many top companies are jumping on this advertising because they have understood the power of programmatic advertising and how they can reach their audience at the right time. Other companies do not know the first thing about it or know the advantages. Get to know about it and gain more customers. Don’t be left behind.
Programmatic marketing automates the decision-making process. It uses combination of Artificial Intelligence, big data and real time ads bidding to predict the behaviour of a person and place the ads in the right time and right device, thus increasing the chances of gaining the right customer rather than posting it to random person.
The return of investment (ROI) is high compared to normal ads placement. It is making its lead in TV ads and video ads as well. It has become like a self-driving car, where you don’t have to place things manually, it will automatically place ads for you and automatically bids for the ad depending on the higher the probability of the person who is the right customer. The data is analysed in real time depending on the customer behaviour.
How customer behaviour recorded? Every person has different habits and it changes from time to time depending on circumstances and changes we make in our lives. In the same way, the habits we develop on digital platforms is being stored and again depending on need the habits change. Even these changes are being stored. So, based on past behaviour the changes are analysed in complex algorithms and as the behaviour change thus the prediction of the behaviour. It can be on any device or any operating system.
This data changes every moment.
Example: I am planning to buy a new house, so I would be looking for new houses in some website, this data is recorded. If this behaviour is repeated in other sites based on number of times this keyword has been searched, hence, I am a potential buyer of a house in the location I search for. From past behaviour, we would predict the device I will use and at that point of time and on particular device the ad bidding is performed and our software will automatically adjust the bidding and place your ad in the potential website I would be opening. The whole process is not as simple as it sounds, it involves lot of Artificial Intelligence in automating the process. But the process is made simple.
Using Native ads will add worth to Programmatic Marketing. What is Native Ads? A native ad is a piece of content that looks and feels like an editorial article. Advanced algorithms have helped the advertisers to place the native ads next to related news or content on the web.
Programmatic Advertisements is built on highly developed algorithms using Artificial Intelligence which predicts the behaviour of every person in real time and Big data to collect the data of every device used by every person on this planet. The combination makes the Return on Investment (ROI) worthy.