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2018 Link Building Guide

What is Link Building?

Link building is when another website is linked to your own. This form of linking allows you to access different pages of the internet. The search engine uses these types of link to index the web; they will help connect different pages on your website. There is a various method used in link building, and while they are advance than each other, SEO (Search Engine Optimization expert) agree that this is the most challenging part of their work. Many SEO invest a lot of time in getting it right.  That is why a substantial skill in link building can put you way ahead of every other SEOs and competition.

What is White hat SEO ?

This is the usage of different optimization tactics and strategies that target human audience rather than the search engine in line with the search engine policies and rules. I.e., a blog that is perfectly optimized for search engines, but focuses their attention of their organic traffic, and engagement is said to be optimized with the White Hat SEO techniques and tactics. When talking about White Hat SEO strategies, you will hear words like keyword analysis, keyword, link popularity, link building, and engaging content for the readers. This is the strategy used by individuals that want to invest in their website for a long time. The white hat SEO is also called Ethical SEO.

How do you get links to your website?

The web has a lot of links today. The links on your website are the major factor in your search engine ranking or website traffic. The various processes to get links to your site are listed below;

  1. Internal Linking

Internal links are useful in building your website because you have control over them in where you want to add it and so on. This allows you to connect the various pages on your site.

  1. Resources/links pages

Other professionals have a link to their resources or post that you may use. If the links are useful, you have a good opportunity. But it’s not that easy. You need to ask the owner of such website before you use them. 

  1. Request for link/Link Exchange:You can ask your business partners, your Business service providers and customers, for links. This is because any of these groups have a website that may help rank your website. Link exchange should be the best possible option for the year 2018. You could be asking link exchange in your niche without targeting the competitors.

How do you get links to your website?

  1. Make the process of Link connecting easy:

The process of link building should be easy. Have a quick HTML snippet that will allow visitors to link their content to your website, this because many website owners may not be too savvy in doing this. You can also create a link to our page on your website. This is good for some niche than other.

  1. Research your competitors.

You should do some research if you need a link to your website. This will allow you to locate the best opportunity available to you.                                     

  1. Have a good relationship

It is very crucial when it comes to link building. You should connect with people and webmaster in your niche because that is the best way to get links.

What are Backlinks on SEO?


A backlink is created when a website is linked to another. The connection between such sites is called Backlink. The Backlink is more crucial today for SEO (Search Engine Optimization than before because it shows trust and uniqueness of your site from another website. This is also a vote of confidence that your website can be trusted on the search engine. The backlink is more important than each other and the backlinks that are popular or from high authority sites are considered the links to learn from. A backlink is valuable for a better ranking, but to be ranked organically on Google search you will have to do more than just Backlinks, but SEO backlink. SEO backlinks are links to another website with the keyword in it. To rank high for the keyword like ‘buy cloth,’ the website will need to have a lot of backlinks with ‘buy cloth’ in the anchor texts.

What are Backlinks in SEO examples?

Backlinks is another form of links that connect your website. Backlinks are essential if you want to rank high on the Google search because Google prefers search with remarkable results. The various links related to your website is very crucial for your Ranking on Google. Backlinks are links that reference another website to you. This is important for any blogger or webmaster; this is because you can claim your website is great, but another person recommending it will go a long way. Linking to other site is an organic way of getting organically traffics. You should know that the more external links you have to your website, the more the possibility of been ranked more on the search engine.

What is Grey Hat SEO?

Grey Hat SEO are people that use techniques to manipulate website ranking on the search engine using unethical or improper approach. This is a method of improving your website ranking dubiously. They might be legal today to get you ranked well on the search engine, but you might end up getting punished when the law changes on those techniques in years to come. They are also called Grey Hat hacker. A good understanding about this can be used to improve the ranking of your website. Grey Hat SEO changes very fast which makes it necessary for the internet marketer to be well informed.

What is White and Black Hat SEO?

Search engine optimization or SEO show you the traffic that is coming to your website and whether it can be used to rank your website. The more you appear on the search engine page, the more visitors visit your website.

Blackhat SEO is rule breaking techniques the internet marketers use to earn higher rankings on the search engine.  This creates a poor user experience and unethical contents. Blackhat SEO can help you to be ranked well on the search engine but will end up punished when discovered. Blackhat SEO is a short-sighted technique of getting traffic to your website. The black hat strategies include the following:

  • Keywords that are not related: This is when you add keywords that are not related the contents you have on your website. Say your content is about the food of Indians, adding a keyword like ‘Messi’ is great but the footballer does not have anything to benefit your audience from the Indian foods.  It uses an unrelated keyword to rank well on the search engine.
  • Content automation: This is a form of bot comment that contains certain keywords that will help your website rank well on search engine. This does not make sense to the readers.
  • Doorway pages: They are fakes pages that are stock with keywords to improve a site ranking on the search engine. And once such pages are clicked it will redirect you to the page that does not make any sense.
  • Cloaking: This happens when a site owner is providing an illegal content for the search engine and the visitors. The aim is to trick the search engine to display the site on the top-ranked site when searched.
  • Invisible text or links: This is another method used in Black Hat to improve the site ranking. This may involve adding a white text in a transparent background in which it won’t be noticed.

White Hat SEO is content that is targeted to benefit the readers and visitors. White hat SEO techniques follow the search engine guidelines and make sure that the content index is what is displayed to the visitors. These methods focus on engaging content, readability and well-written content that will benefit the visitors. The various linked pages are authentic and not misleading in any way. The different techniques used in White Hat SEO are listed below:

  • Quality content: The content created is readable, and the reader will be willing to share them with their friends on the social Medias. They are authentic content that is very relevant to your niche, which no grammatical errors.
  • Effective keyword research and use: The keyword analysis is crucial in ranking your website. Your post should be focused on the keywords the readers are searching for.
  • Relevant Backlinks: A link to your site shows the confidence in your website. Google also see you as offering a quality content which leads to higher search engine ranking.
  • Internal Links: You can link some of the articles in your website to a present post in as much you don’t overdo it.
  • Meta Description: Your site’s Meta description is what you see on the search engine when you search for content. This should be benefiting the readers and not misleading.

What is link building in search engine optimization?

This is an SEO technique that will require you to get a link from the external website to your website, to improve your search engine ranking. The aim of this is to improve the popularity of your website. You can improve your website popularity through the following ways:

  • Submit your website to a popular search engine
  • You could also search for open directory you could list your website
  • Come up with relevant content that everyone will want to link to


What is an outbound link?

Outbound links are the links that direct readers outside of your Website. If another site is linked to you bits considered to be an outbound link. Some SEO experts believe that the outbound is the primary sources of ranking power; this is because they are view differently by the search engine to be third person votes. The outbound link is one of the links that its metrics is not easy to manipulate. The parameters the search engine used to determine site relevance are listed below:

  • The authenticity of the link domain
  • How popular the link domain is
  • How relevant the content on your website is
  • The level of relationship between the source and the targeted domains

These are the primary factor that enables the search engine to determine a trustworthy knowledge hub on the web.


What is meant by external backlinks?

The external links are a form of links that lead the readers to a trustworthy page on a separate website. They may look counterproductive at first because the visitors are clicking on the various links that are driving them out of your website. But search engine views such link has been a vote of trust which helps your website rank high in the Google search algorithm. This type of link is critical because adding external pages to your website help increase the credibility of your website and linking to a poor content may hurt your website badly.

What is a PR backlink?

The Page Rank (PR) is one of the primary ways of detecting the worth of a backlink. The higher the PR of the source link, the higher the quality of such link. The PR metrics may sometimes be complicated. Every web page started with the PR of 0, and the PR of a website can rise or fall with time. Google displays the PR value to the public every three months, but are constantly updated. The PR value always displayed can as viewed as an estimate which may be true or 2 less than the real PR value.


What is an anchor text link?

An anchored text link is a clickable text that is a form of a hyperlink that is seen when linking a page to another web page or website on the web. They mostly have a colour under them which is blue but can be changed via your HTML? This link is what search engine used to determine the authenticity or relevance of your website. The site owner is responsible for making sure the Anchor text use within your site is descriptive and relevant. A Google anchor text should be related to the page it’s linked, short, and not generic and have a low keyword density.  The various types of Anchor text we have are listed below:

  • Exact-Match

This form of anchor text includes the keyword of the page that is being linked. Example: ‘Healthy Dietary” to a page about Health and Dietary.

  • Partial match

There is a little variation in the keyword and the page being linked. Example: “Healthy Dietary” linking to page on a balanced diet.

  • Naked Link

This is a form of URL that is used as an anchor link. Example: ‘www.google.com’ is a type of naked link.

  • Image

This is when a particular image is linked. The search engine will use the text on the image as the link.


What are Inbound Links?

The outbound links are the links or hyperlink that leads your readers or visitor to another page on your website. This is a form of links is very impotent because you will keep readers engaged with your contents longer, which may convert them to a constant reader or follower of your website. This is links the users can easily access, and they increase your page and website authority. They can be better viewed as a call to action because they prompt the viewers to want to read a particular content by clicking on the internal link. This is also important because it tends to improve the visibility of your site on the search engine.

What is meant by referring domains?

Referring domain is the location your backlink is originating from, and the backlink is the forms of links on the websites that are linked back to your site. You can view a referring domain as a contact and the backlinks as the number of times you got a call from such contacts which is your backlink.


What is the link juice?

Link juice is a form of SEO jargon describing how the backlink is distributed in the web pages and the uniqueness of these forms of links. This is one of the most important factors that help you rank higher on the search engine. If a page one is linked to page 2, the link juice from flows from page 1 to page 2 which help page 2 to be ranked more on the search engine. The more the quality a page that links to page 2, the more the link juice of page 2 and the higher it will be ranked on the search engine. Below are the various ways websites get a more link juice:

  • Have unique and engaging contents
  • Improve the popularity and your brand
  • You should promote and get PR (Page Rank)
  • Get some of your engaging contents to the right audience

Google Page Rank is what Google uses to determine the link juice.


What is the do follow backlink?

Do follow Backlink makes sure that search engines user get low spam and better search result. The do follow allow a particular keyword to rank well.  The do follow backlink allows you to improve your page rank and allow your content to rank well because of the multiple keywords.


What is domain authority of a website?

Domain Authority is an indicator that indicates how a site in the search appliance scores results. Domain Authority is a good way to compare the strength of your website to other websites. Previously, the Google PageRank was used primarily for this purpose. But this has not been updated by Google for some time. Probably the Google PageRank is still there but is no longer public. The use of the Domain Authority is a good alternative. Calculations are made for measuring domain authority based on various factors including the number of linking root domains, the total number of links. Domain Authority is indicated on a scale of 0 to 100, with 100 being the best score.

How do you reach a higher domain authority?

Step 1: Make sure your technical SEO is in order

Step 2: Develop divisible content

Content that helps people get answers to the question they are facing creates a high level of sharing. You help people, and people are happy about it.

Step 3: Provide strong internal link structure

An internal link structure helps people to answer a question faster. It also ensures a strong network of links on your website and the search engines of.

Step 4: Remove toxic links.

Irrelevant links do not add anything. Some are even poisonous and can negatively affect your rankings, and the best is to remove them. You can do this through a Google tool so that Google does not take them to the ranking, so they are not removed, so it’s best to remove them.

Step 5: Be patient

To set up an effective content strategy, you must be patient. Where most people give up, you have to go on. Having an active domain will benefit your business in the long run. Getting good links may take months.

Step 6: Provide a relevant link profile

In the ideal world, Coca-Cola has a link to Pepsi. After all, it’s both soft drinks. You can focus better on one good link than 100 bad.


What is Citation flow and Trust flow?

Trust flow: This is the level of unique backlinks you have your website. If the link is trustworthy or authoritative, then the level of your trust flow will increase. Trust Flow, is within 1 and 100, which indicates how reliable your site appears.


Citation Flow: This is the total number of backlinks you have on your website. This is within the range of 1 and 100; the higher the number, the more influential your site is. It’s good to note that as the Trust flow increases the citation flow will also sore. But if the citation flow increases it’s not a criterion that your trust flow will increase. The trust and citation flow note the number of backlinks coming to your website.


What is Page authority?

The Page Authority is a value, an indicator compiled by previously named Moz, which determines how well a web page scores in Google search results. The position of the page is based on the entered keywords. Also, the Page Authority builds on the score scale of 0 to 100. And here too the difference between 25 or 35 is much smaller than that between 75 and 85.


Link building tools?

Below are ways you can build a link that will help your site rank well on the search engine.

Tool 1 – Majestic SEO

This is an SEO browser that can allow you to view the site your competitors are linking to, which offer you the opportunity of the places to get your links.  This browser will also display a report to determine the details of the link building.


Tool 2 – Open Site Explorer

This looks like the majestic SEO, but you can view more information with this browser free.  All you will need to do is to enter your competitor website, and it will determine the inbound, backlink and every other SEO details you will need.


Tool 3 – Raven Tools

This program is about $100, but the cost is worth it based on the details you will be provided with.


Tool 4 – Link Research Tools

This helps you with the potential site you could contact for a link. This is a tool for an expert in SEO because it covers a lot of complex analysis.


Tool 5 – Moz PRO

This is a complete SEO management program. This tool is priced around $100, and it provides you with lot information you will use to build your website link.

Tool 6– MozBar

This is an addon on your chrome and Mozilla browser use for SEO purpose.  They can be utilized for the no follow, do follow and another simple SEO process. This also allows you to determine the keyword your competitors are targeting.

Employing a Digital Agency in Melbourne:

Employing a digital agency (Think Tank Digital Optimizers) is a right step in the right direction to engage your clients and give them valuable services or products. They come up with a responsive design that suits your business and help sell your products even before people get to see it physically.

It saves time. If you want to do it yourself, you will be wasting time testing the waters which will make you miss market your product or services.

Digital Marketing Agency

Digital marketing (Think Tank Digital Optimizers) has taken an integral part in marketing in recent times. It is very vital for a business to go digital to be able to stand the completion in the market or to outsell its competitors. It is now a must for every business to go digital in this modern marketing era. Any business that is yet to be digitalized islosing out in customer base and popularity. Gone are those days where people just open shops and sold their products and services to clients or customers which are usually in their locality or a few distance away.

Digital marketing (Think Tank Digital Optimizers) has help business to sell themselves to people in diverse geographic location removing the distance barriers.

Responsive and Visual Web Design:

Websites we design for businesses has a main feature of our design is their responsiveness to all devices, like desktops, laptops to tablets and mobiles., use the latest mobile friendly technology.

According to latest Google’s update of RankBrain, Google is looking for user experience. 80% customers are generated through mobile device. Websites we design for businesses, use the latest mobile friendly technology. Studies revealed that a website visitor spends an average of 8(eight) seconds or less on 89% of the websites they visited. People have less time to spend for a website and they need to be able to find and interact with your business easily, wherever they are. This means you only have very little precious moments to convey who you are, what you do, and make your visitors understand why you’re the best choice. Make sure you nail your pitch and get the message right in front of your homepage.

Visitors will be more inclined to remain on your website if it’s aesthetically appealing, soothing to their eyes and visually interesting. They will also be more likely to return and to share your website with others. A visually compelling and creative website design immediately establishes the quality of your business brand and your products.

It is always important to appeal to the humans emotional side of the brain by creating a website which gives them a personal touch and comfort and creating an impact on a visitor’s emotional response to your business. If your website design has a below average visual appearance visitors will consciously and subconsciously perceive your company to be below average. The same principle applies to the use of template based websites. There are many web agencies or designers who are willing to create a website for very less money, but the result is they create a  template based website which makes your website visitors feel uncomfortable and cheap about your brand. If you want to set yourself apart from the competition, you should really invest on a custom website design created by Think Tank Digital Optimizers, they are experienced reflecting your individual brand and also visually communicate your point of difference.

Why you need a digital agency in Melbourne (Think Tank Digital Optimizers)

Digital agencies in Melbourne (Think Tank Digital Optimizers) are very experienced in the branding industry. They offer premium and professional services to their clients. They do more than just design a website. They usually a team of professionals experienced in every unity of digital branding.

They offer a wide range of services like graphics or logo design, website design, social media marketing, business copywriting, banner ads designs follow-ups to project performance.

For a better digital marking, you need a complete and unique online branding that will take you to the doorstep of your clients by a professional digital agency in Melbourne. This will greatly improve your online credibility.

Content Writing for your Website

Content is the key for any website performance to grow. We present relevant, engaging, and shareable content. Good content help our client in a multitude of ways – driving traffic to its site, improving its search ranking, improving performance with quality content for the site with essential Information.

Quality content is vital to your website marketing and without it, you can’t tell your story, attract your target audience or explain the problems you solve and how you solve them. Everything from your website copy to your email newsletter should be useful, informative and engaging. Make it easy to read, providing great user experience solves this problem by delivering in portions and frequencies that match the interest of your customers.

Your content is an important tool that leads your website visitors towards the purchase and it should work along with your website design and brand to provide a seamless and compelling experience. Your visitors are preparing themselves to spend money on your product, only high-quality content demonstrates authority, integrity and trust you develop with your website content, visitors are more likely to purchase from the businesses that invest their time and effort into sharing their message in an intelligent, appealing and trustful way.


We had many customers and business owners with the problem of click through conversion (CTR). They had visitors coming to their website but no action being performed nor any conversion happening. The result is higher bounce rate and higher exit rate.The answer is they lack Call to Action Buttons or phone number visibility. A call to action button is a small inclusion but makes huge difference/impact. We use science and technology tools like heatmaps to identify the right place. Every website is unique and their visitors have different behavior, based on the behavior of the visitor the Call to Action buttons are placed.

Visitors to your website need specific information before committing to a purchase or enquiry, smart call to actions preempt the visitors next step and gently lead them through your website in the way you want them to experience your website while delivering the information they are seeking.

Most of the web designers would recommend that you make sure your phone number is in the top right of every page of your site. That is true, but is that sufficient?

We make sure our web designers places your contact info not just on the footer of every page along with quick links to your most valuable content but also in the middle of the website home page along with contact form attached or even contact us button pinned to the right side of the website. This is even more important for mobile websites where prospects are often just looking for a quick phone number, hours or address.


Great design with lot of animation and javascript features are great but we have been building websites and apps for years. Your website needs to be lean and mean. The more the weight the website is having the slower the site grows. It is more similar to a human being. It should load quickly, look great from any device and leave a remarkable user experience. We place ourselves in your shoes and understand your requirement and while building the website we become your customers to understand your customers experience – After all, they’re the ones who really matter to your business. If your website is frustrating to use, it will impact your bottom line. By looking at what functionality you need, how much you want to spend, and how you want to use the website, we establish which back-end or content management system is most suitable for you.

The backend of your website will be light weight

Usually a good developer knows how to make your site light weight inspite of heavy coding, so that the website is very fast. We take care of your site on Heavy Traffic Sales days to care your reputation and name. A solid backend infrastructure will never make your site down.


End User Friendly and Device Compatibility

Think Tank Digital optimizers design’s for a consumer to make up their mind about a product.Websites designed are device compatible. We are sure to keep the end user in mind at all times. We make exciting, dazzling websites with simplicity that probably go further towards actually meeting the business needs. We think about what will encourage the user to navigate around the site, and ultimately make the purchase with Secured easy payment modes.



Designing for Purpose

We Design websites for a purpose and it is in every part of our web design process. Our purpose, directs our user experience (UX) design, use our technical skills, and implement creative solution. We never stop looking for opportunities, we keep using innovative techniques and improve our skills to boost your web presence. It’s why our development team constantly keep updating their skills, listens to our clients needs, learns their requirement, thinks from our client’s point of view, sketches wireframes, clicks, calculates, codes and perform vigorous testing on your website, all in order to produce greater results. It addresses a tone that is aligned with your objectives and is appreciated by the user.

A User Centered Approach

The first step towards effective web design is obtaining and understanding a detailed architecture of your business and marketing plan. If we know the direction in which your business is headed and what you are aiming to achieve, your website can reflect your brand and be a difference maker in your business development. We are focussed on user experience and user satisfaction. Understanding where, how, and why users will interact with your content using different tools like heatmap, Google Analytics, Google webmaster tools, and message we want to deliver to your user, is crucial. It’s what create a difference when compared to other web design companies at what we do.

Analytics and Site Map Creation

Site map is very important for any website. It helps the end users navigate the site. We furnish your site with Analytics tools which help businesses assess how well the site is working. Once a business has launched its website ongoing analysis is taken up as it allows you to see what is working to achieve the business goals.Are the calls to action providing the data needed? Is the SEO driving the right users to the site? If not, our analytics will give you the tools to change this and improve the performance of the website.

Engaging ‘About Us’ Page:

There is a reason why “About Us” page is written. Many websites write so much descriptive content about their company that many visitors are not interested in reading the page, and there is 70% chance the visitors leave the website totally. The two biggest mistakes made with About Us pages is that they are often boring, and they’re not about the customer.

Your company exists to serve your customers. So by logical extension, your About Us page should also be about your customers. Your website visitors are converted into your customers only when your company value, belief, how they are being benefited, value they are gaining and your customers would want to know who they are working with?


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