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Digital Marketing Strategy Melbourne

It’s a process of identifying, articulating and executing on digital opportunities that will increase your organization’s competitive advantage

Web Design Melbourne

Here are we to make your Dream come true!! Think Tank Digital's a company known for its aesthetic, effective website designing and building websites.

Online Ecommerce website Melbourne

Marketing strategy for ecommerce online stores/ Generate MAGENTO and WOOCOMMERCE based websites. Virtual Trial room for online store.

Automation Marketing Melbourne

It is a revolutionary way of marketing. Those days are gone when we use traditional marketing. Use this funnel of market segment where you can

Online Marketing & SEO Melbourne

Word of mouth/social media marketing (facebook, twitter, Instagram, Linkedin etc) campaigns/Email marketing and nourishing leads/YouTube ads or


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Big Data Analytics|What is Big Data|Big Data Australia, Melbourne, Sydney and Brisbane



What is Big data technology?

Big data is the term for a collection of data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. The challenges include capture, storage, search, sharing, transfer, analysis and visualization.

In common terms, Big Data means “Large-Data”.  The volume of data growing day by day.  The data gathered from various sources which connected to the Internet. The company that holds and collecting data from the many sources has the potential to thrive in the competition. The conventional technologies cannot handle this massive data collection. This makes companies find new skills to manage data intelligently.  Apart from private sectors, government organisations are showing interest in collecting data. These datas are unstructured. As of now, the traditional databases are not equipped to handle the unstructured data.

What is big data and Hadoop?

Big data is extremely large data sets that may be analysed computationally to reveal patterns, trends, and associations, especially relating to human behaviour and interactions.

Big data is a term for data sets that are so large or complex that traditional data processing application software is inadequate to deal with them. Big data challenges include capturing data, data storage, data analysis, search, sharing, transfer, visualization, querying, updating and information privacy.

Lately, the term “big data” tends to refer to the use of predictive analytics, user behavior analytics, or certain other advanced data analytics methods that extract value from data, and seldom to a particular size of data set. “There is little doubt that the quantities of data now available are indeed large, but that’s not the most relevant characteristic of this new data ecosystem.”Analysis of data sets can find new correlations to “spot business trends, prevent diseases, combat crime and so on.” Scientists, business executives, practitioners of medicine, advertising and governments alike regularly meet difficulties with large data-sets in areas including Internet search, fintech, urban informatics, and business informatics. Scientists encounter limitations in e-Science work, including meteorology, genomics, connectomics, complex physics simulations, biology and environmental research.

Hadoop (Apache Hadoop) is an open source, Java-based programming framework that supports the processing and storage of extremely large data sets in a distributed computing environment. It is part of the Apache project sponsored by the Apache Software Foundation.



What is the difference between big data and Hadoop?

Big Data is nothing but a concept which facilitates handling large amount of data sets. Hadoop is just a single framework out of dozens of tools. Hadoop is primarily used for batch processing. The difference between big data and the open source software Hadoop is a distinct and fundamental one.

What is big data concept? Finding Pattern In data

The pattern finding is the primary goal of the big data. The patterns are nothing but behaviours. The purpose of big data is to predict unknown events or behaviour from the pool of data.  This is the reason tech giants, and small companies are showing interested in collecting the big data. Every individual lives by their patterns either by knowing or unknowing. If you know one’s behaviour, and you can make them do anything which you want. Apart from that using Big data, it’s easier to find new patterns are behaviour that might happen in future.

Machine learning is the basis for all new emerging technologies. The companies which able to predict patterns from small samples will win the race. Because analysing the whole data takes more time. So, companies are focussing on skills that produce an analytic solution in quick time.

Here are the few facts that why big data needs new technologies to explore

– Before 2020 the amount of expected to grow up to 44 trillion gigabytes.

– By 2020, The global smartphone users grows up to 6.1 billion

– By 2020, the amount of new information will touch up to 1.7 megabytes per second.

– More than 73% of organisations were already invested in big data by 2016

The big data comprises three parts, such as

  1. Data collection from various sources.
  2. Storing the Data.
  3. Analysing the data.


The data is immense and huge. The conventional methods are not going to help anymore. Yet, there are new ways of technologies are emerging every day to encounter this problem. Here is the list of technologies that are going to rule the world shortly.

Predictive Big data Analytics. What is Big data Analytics?

Big data analytics is the process of examining large and varied data sets — i.e., big data — to uncover hidden patterns, unknown correlations, market trends, customer preferences and other useful information that can help organizations make more-informed business decisions.

It means that analysing the historical data make unknown future events. Predictive analytics comprises techniques such as machine learning, prediction models and so on. Their job is to find new technologies that help to discover pattern from data optimising, evaluation and applying predictive models. This will improve companies’ performance or mitigate the risk

Real Time Solutions

Most of the companies are now having technologies to store and process the Big data. The challenge is that how fast the companies are going to deliver better analytics solution for business performance. The Speed is going to buzzword in data industries in 2017. The companies focus in future is giving real-time solutions to customers and business organisations. For instance, on social media pages, you find Ads that related to your browsing history

NoSQL – Databases

The conventional database has been ruling the world for decades. It uses structural data form. The conventional data bases are using tables. NoSQL means non SQL. It is not a relational database. But in NoSQL, the data is saved in graph stores. It can process unstructured data from different data networks. The data process is incredibly dynamic in NoSQL.  It is the better method for large data where scalability is crucial.

Cloud Computing Solutions.

The IoT- Internet of things increases the data accumulation manifolds. After IoT taking the front seat, the companies are in the urge of technologies to handle tons of volumes. For that cloud computing or services are the solutions.  The Software and hardware that are required for analysing the big data need big investments. Lots of businesses do not afford that cost.  The Cloud computing solves this problem. In the coming years, the cloud is expected to grow at rapid pace.

Stream Analytics:

Stream Analytics is extracting patterns from continuous data records. It uses continuous queries to analyse the real-time data. Also, it connects stream data with an external data sources to finds new information in the analytics. The advantage is that it can analyse any data format from multiple resources. Moreover, it combines structural and unstructured data and produces meaningful patterns.

Exploration of Knowledge Discovery search:

Companies have to find new insights from unstructured and structural data. It comes from multiple sources such as live streams, APIs, databases, cross-platforms and so on. So, companies are looking for tools that can new information from these sources.

Effective use of In-memory

The conventional memory system requires more time to process data. But in-memory data fabric uses little time to process lar amount of data. It uses computers DRAM-dynamic random-access memory, Flash and so on by distribution data across.

Self- Service Applications

Applications that make data cleaning, analysing and preparation will increase in the future. These applications know by themselves how to handle the incoming data. Most of the companies are investing heavily on this frontier.

The above lists are some of the hottest technologies going to rule the world in coming years. The potential success of organisations depends on how well they are using these tools.

Every day the new tools are emerging to analysing the big data. The above technologies have specific maturity time. Among them, some of them are in the growth stage, and others are in survival stage.

The data volume, variety, velocity, variability and veracity are the characteristics of big data. The quality of data, nature of the data, the speed of data processing are the crucial in handling the big data.


MapReduce Model

Hadoop supports the MapReduce model, which was introduced by Google as a method of solving a class of petascale problems with large clusters of inexpensive machines. The model is based on two distinct steps for an application:

  • Map: An initial ingestion and transformation step, in which individual input records

can be processed in parallel.

  • Reduce: An aggregation or summarization step, in which all associated records must be

processed together by a single entity.

Aussie companies spent a whopping $50 million per company on big data in 2012 alone. Although this may not seem like a huge number, the median worldwide big data spending average per company is $10 million. Australia joins the Netherlands, Japan, and the United Kingdom in spending above average amounts on big data. With big data’s management capabilities and analytics taking the business world by storm, the investment seems to be paying off.


Aussie Companies Already Using Big Data


Australian companies aren’t wasting any time adopting big data into their business systems. From small companies to major corporations, as the following article shows, Australia’s business world already knows “How to unlock big data’s big potential” in some pretty exciting ways. Here are just a few Aussie companies taking advantage of big data:


Commonwealth Bank of Australia: The CBA has already discovered the benefits that big data analytics provides. Considered one of Australia’s big four banks, the CBA is using big data to examine endless volumes of customer data to better serve their financial needs.


Woolworths Australia: Taking a big leap into the big data game, Woolworths of Australia is investing a quarter of a billion dollars into its big data endeavors in order to better analyze its consumers’ online and in-store spending habits.


Australia Post: Australia’s largest postal service is using big data’s analytics services to better track its customers’ spending habits, which will help the company optimize its marketing campaigns.


Telstra: One of Australia’s largest cellular and mobile providers is also taking advantage of everything big data has to offer. Telstra is improving its marketing strategies and customer service by analyzing massive amounts of consumer data in real time.

Benefits of Big Data


From collecting and managing ever-expanding data sets to processing data across multiple platforms, there are a number of built-in benefits that go along with big data. But, in the eyes of Australian companies, the biggest asset of big data is its analytics capabilities.


With big data analytics, companies like the ones mentioned above can take untold amounts of raw data and turn it into valuable business insights on an informational level. Without big data analytics, that same data wouldn’t be analyzed, but rather stored away where it can’t do the company any good.


When it comes to managing and analyzing business data, Aussie companies are well ahead of the technology trend.


Great design with lot of animation and javascript features are great but we have been building websites and apps for years. Your website needs to be lean and mean. The more the weight the website is having the slower the site grows. It is more similar to a human being. It should load quickly, look great from any device and leave a remarkable user experience. We place ourselves in your shoes and understand your requirement and while building the website we become your customers to understand your customers experience – After all, they’re the ones who really matter to your business. If your website is frustrating to use, it will impact your bottom line. By looking at what functionality you need, how much you want to spend, and how you want to use the website, we establish which back-end or content management system is most suitable for you.

The backend of your website will be light weight

Usually a good developer knows how to make your site light weight inspite of heavy coding, so that the website is very fast. We take care of your site on Heavy Traffic Sales days to care your reputation and name. A solid backend infrastructure will never make your site down.


End User Friendly and Device Compatibility

Think Tank Digital optimizers design’s for a consumer to make up their mind about a product.Websites designed are device compatible. We are sure to keep the end user in mind at all times. We make exciting, dazzling websites with simplicity that probably go further towards actually meeting the business needs. We think about what will encourage the user to navigate around the site, and ultimately make the purchase with Secured easy payment modes.



Web Design for Purpose

We Design websites in Melbourne for a purpose and it is in every part of our web design process. Our purpose, directs our user experience (UX) design, use our technical skills, and implement creative solution. We never stop looking for opportunities, we keep using innovative techniques and improve our skills to boost your web presence. It’s why our development team constantly keep updating their skills, listens to our clients needs, learns their requirement, thinks from our client’s point of view, sketches wireframes, clicks, calculates, codes and perform vigorous testing on your website in Melbourne, all in order to produce greater results. It addresses a tone that is aligned with your objectives and is appreciated by the user.

A website for User Centered Approach

The first step towards effective web design is obtaining and understanding a detailed architecture of your business and marketing plan. If we know the direction in which your business is headed and what you are aiming to achieve, your website can reflect your brand and be a difference maker in your business development. We are focussed on user experience and user satisfaction. Understanding where, how, and why users will interact with your content using different tools like heatmap, Google Analytics, Google webmaster tools, and message we want to deliver to your user, is crucial. It’s what create a difference when compared to other web design companies in Melbourne at what we do.

Analytics and Site Map Creation

Site map is very important for any website. It helps the end users navigate the site. We furnish your site with Analytics tools which help businesses assess how well the site is working. Once a business has launched its website ongoing analysis is taken up as it allows you to see what is working to achieve the business goals.Are the calls to action providing the data needed? Is the SEO driving the right users to the site? If not, our analytics will give you the tools to change this and improve the performance of the website.

Engaging ‘About Us’ Website Page:

There is a reason why “About Us” page is written. Many websites write so much descriptive content about their company that many visitors are not interested in reading the page, and there is 70% chance the visitors leave the website totally. The two biggest mistakes made with About Us pages is that they are often boring, and they’re not about the customer.

Your company exists to serve your customers. So by logical extension, your About Us page should also be about your customers. Your website visitors are converted into your customers only when your company value, belief, how they are being benefited, value they are gaining and your customers would want to know who they are working with?

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